Green Globe International has adopted Farnek Avireal’s Hotel Optimizer technology to rebrand it GreenRevMax - for green revenue management
Green Globe, a global sustainability certification programme for the travel and tourism industry, has committed to an energy and environment saving technology developed by Dubai-based Farnek Avireal, a facilities management service provider.
Green Globe International which recently announced a five-year licensing agreement with Farnek Avireal to use the Green Globe brand, has adopted the Hotel Optimizer technology, developed by Farnek Avireal, which can produce savings of up to 20 percent in energy, water and waste costs.
“Hotel Optimizer was designed for the hotel industry and has achieved remarkable results for companies in the UAE and it deserves a worldwide audience. It is a powerful online system that identifies potential saving in energy, water and waste and can reduce the related costs by 15-20 percent on a sustainable basis.” said Guido Bauer, CEO of Green Globe Certification.
Green Globe, a recognised certification body in the tourism and hospitality industry, has certified more than 800 businesses in 50 countries, with twenty tourism properties in the Middle East currently covered.
Green Globe is branding Farnek Avireal’s Hotel Optimizer as GreenRevMax - for Green Revenue Management - and promoting the product worldwide.
Marcus Oberlin, General Manager of Farnek Avireal, said he was delighted that Green Globe had adopted technology developed in the Middle East for worldwide promotion.
He said: “Hotel operators and owners, as well as other businesses, have increased profits by saving on bottom-line costs with this technology, which also substantially reduces their impact on the environment.”
The Hotel Optimizer
The Hotel Optimizer system tracks and analyses energy use; provides year-on-year comparisons; energy costs per occupied room; a reduction forecast; and seasonal impacts of energy, water and waste.
“With the key readings generated by Hotel Optimizer managements have a simple method of setting challenging but realistic annual targets in the areas of energy, water and waste,” said Oberlin.
“Initially, when we first introduced Hotel Optimizer, some hotel managers were concerned about the costs. But those that have introduced the system have achieved a return on investment in less than two years. With the current climate in the industry, supporting sustainability and reducing energy demands in this way makes sound business sense as well as helping the environment.”
The Green Globe programme traces its roots to the United Nations Rio de Janeiro Earth Summit in 1992 and has primarily been used in the travel and tourism industry but is now being expanded to include environmentally responsible businesses in other market sectors.
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