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Clean Middle East Magazine
Total Care Cleaning: Serving the challenging retail environment at Mirdif City Centre
Dated: 10-05-2010

The Mirdif City Centre opened on the 16th of March, fulfilling Majid Al Futtaim Properties’ vision of developing malls in three strategic locations across Dubai: Deira City Centre in the heart of Dubai, Mall of the Emirates in South Dubai and now Mirdif Centre in Dubai’s north eastern growth corridor.

The mall occupies a space of 196,000 square metres and represents over 4 kilometers of shopping. Mirdif City Centre is currently on track to achieve the Gold Rating for Leadership in Energy and Environmental Design (LEED), making it one of the Middle East’s first retail developments to successfully adopt the sustainability rating system developed by the US Green Building Council.

The retail mix brings popular well-known brands and never-before-seen international names to the region. Key anchor stores include Carrefour, Cinestar Cinemas, Debenhams, Emax, Centrepoint, Home Centre and Fitness First while new names include Pottery Barn, Crate & Barrel, Miss Selfridge, etc.

With so much minute attention given to the mall in terms of design and build stage by architectural consultants RTKL, it is needless to say that the mall has the responsibility of not only maintaining the interior which is both sophisticated and welcoming, but retaining its brand value as well, which is only possible through regular maintenance and cleaning.

Understanding the full significance of providing cleaning services for a hypermarket environment, Total Care Cleaning tendered for the contract and won the bid.

According to Amer Dajani, managing director of Total Care Cleaning, a company with a strong background of cleaning five-star commercial towers and corporate businesses situated in Jumeirah Lake Towers and Downtown Dubai’s Emaar Square, providing cleaning services to a retailer was taking the cleaning business a step higher. “Entering into the retail cleaning business is to take the business a step higher and to apply the skills learnt in cleaning and maintaining commercial towers.”

However, the business model of both is different: a corporate business does not need round-the-clock services, whereas a retail environment requires the staff and cleaning equipment to be present 24/7. “The difference is based on the huge influx of visitors in a retail environment that brings a lot of the outside dust inside and the day-to-day movement of distributors stocking up the retail environment that adds to the waste that needs to be picked up.


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