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Clean Middle East Magazine
Al-Futtaim Motors organises UAE desert clean-up
Date: 12-04-2017

Al-Futtaim Motors recently conducted a companywide environmental initiative that saw more than 300 people undertake a desert cleaning project in association with Dubai Municipality, Dubai Police and Dubai Rescue. The clean-up covered close to six squarekilometres of Dubai’s deserts and resulted in the collection of approximately five tonnes of rubbish, including plastic, paper, carton and discarded food items, amongst other environmentally harmful material.

“As a leader in sustainable mobility in the UAE, we felt that our duty was beyond just offering the widest range of hybrid vehicles in the country,” said Bertrand Thiebaut, Senior MD of Al-Futtaim Motors. “We wanted our associates to physically contribute towards the preservation of the UAE’s nature, so we can collectively give back to this beautiful country, helping it become more environmentally conscious, in line with the Government’s agenda.” Last week, Al-Futtaim Motors reached out to support the Emirates Wildlife Society-WWF by donating a Toyota Prius to allow the organisation to reduce its greenhouse gas emissions from road transport by up to one tonne of CO2 per year.
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