GCCE and Kärcher: Improving cleaning standards over a decade
Dated: 27-01-2011

The built environment in the UAE has grown exponentially over the last ten years. As the infrastructural landscape evolved over the years, the professional cleaning industry had to keep up at the same pace, so that commercial establishments could retain their aesthetic beauty and brand image for years to come. As the official distributor of Karcher’s professional floor cleaning solutions in the UAE, the Gulf Centre for Cleaning Equipment (GCCE) could do justice to the changing landscape with his mindset of providing “quality equipment with service to match.”

“Kärcher has been our main partner for professional cleaning equipment and solutions. When we entered into the partnership ten years ago, we were able to develop the market by establishing high cleaning standards, at a time when the professional cleaning industry was still in a nascent stage. We continue to do the same by offering innovative solutions to customers who have become more discerning over the years,”said General Manager Sallam Faraj.

“We always try to be ahead of our customers’ expectations and we will always achieve our target if the client is satisfied. Our strength has grown from 100 to 1000 over the last ten years, purely due to our customer-centric approach.” GCCE has clearly defined teams taking care of various customer requirements; 6 mobile teams look after maintenance and after-sales service and 18 delivery trucks assure swift and free delivery all over the UAE. “We work towards increasing the network of our partners and support them roundthe- clock. Our teams are operational 24/7. Our response time to reach a client’s site is the time it takes to commute to the destination.” Today, GCCE is an ISO 9001: 2008 certified and OHSAS 18001: 2007 company with a sound business model.

Faraj is of the opinion that with competitors coming up with new ideas, GCCE must be ready with appropriate solutions and advice to its clients at all times. “We have to be a supplier and consultant for the client. From us, the client gets products, services and solutions, altogether.” Melanie Florence Müller, business manager at Kärcher FZE corroborates the point, saying: “The field of cleaning needs continuity. You need to be a reliable partner for the customer at all times. Aftersales services as well as operator trainings for the required cleaning process are our key values.”

Yanni Jouaneh, sales director UAE at Kärcher FZE substantiates, “Some companies do not look beyond selling machines to the market. The success of GCCE and Kärcher is based on a thorough evaluation of projects and a professional suggestion of the suitable cleaning solution and of course, the reliable after-sales service that keeps the fleet operational at all times. We are very proud to work with such a strong and reliable, local partner such as GCCE.”

Tetra Gulf – GCCE’s service providing partner

Tetra Gulf is the sister concern of GCCE, working as a strategic partner to provide environment cleaning services to institutional clients. With Karcher’s environment-friendly, battery-operated floorcare range, Tetra Gulf employees carry out their routine jobs in a way that supports the environment.

Kärcher’s high-pressure cleaners assist Tetra Gulf’s IRATA- approved rope access cleaners in cleaning and maintaining external facades. 

Tetra Gulf is also well-known for providing services in the following areas: AC duct cleaning and sanitizing, water tank sanitizing and cleaning, food industry and kitchen disinfection and beach cleaning. It is a member of NADCA (National Air Duct Cleaners Association) and Indoor Air Cleaning Association Inc. It is not difficult to see how a proper mix of machinery, services, experience and knowhow, has led to a win-win situation for both the customer and the  companies. “GCCE’s ideology is to work with partners and not customers for just a one-off transaction. To  build such partnerships, we have to provide continuous quality with reference to both product and service.”

“We do not compete on the ground of just pricing.If you deliver high quality at reasonable prices even in these times of economic instability, you will tide over the crisis. It is a time to be consistent in delivering service and to consolidate, rather than grab more from the market,” concludes Faraj.

GCCE has delivered equipment to Emirates Palace, Abu Dhabi, Sheikh Zayed Grand mosque, Reem Island, Saadiyat Island, Yas island, Festival City, Dubai and Dubai World Trade Centre Hotel managed by the Jumeirah group. Hilton - Ras Al Khaimah, Umm Al Quwain Municipality and Sharjah Airport are a few others from GCCE’s well-known list of clients.