Last month, more than 200 individuals from 18 countries attended the 60th Maytag® Commercial Laundry Annual Meeting and Awards Recognition at the Roosevelt Hotel in New Orleans, Louisiana.
The fast-paced, one-day event took attendees through several topics, including an up-close look at the new Maytag® Multi- Load Washer, product insights and industry trends, the Whirlpool® Commercial Portal, and an overview of Maytag® Commercial Laundry marketing support and programmes.
“It’s exciting to witness a tradition as rich and storied as the Maytag® Annual Meeting,” said Randy Karn, Whirlpool Global Service Manager, Whirlpool Corporation Commercial Laundry. Karn has attended 33 of the past 60 Maytag® Annual Meetings. “It’s an event that has evolved over the years based on locations, trends in the industry, and customers’ needs, but the ideals on which it was founded have remained steadfast. That is to celebrate our successes, communicate with our customers and honour the brand’s achievements.”
“The Annual Meeting adds value to our relationship with Maytag® Commercial Laundry,” said Malcolm Caldwell, Vice President of Sales and Marketing at Harco Co. Ltd. “We look at the Annual Meeting as a comprehensive overview allowing us to learn about the year’s brand goals and objectives, examine products, share experiences with our peers, and perhaps most importantly, gain insights that help us capture sales and grow our business.”
A key component of the Maytag® Annual Meeting has always been the learning and exchanging of industry knowledge. In addition to educational opportunities, the Maytag® Annual Meeting has also been known for offering a centre stage to celebrate commitment and dedication within the industry. During this year’s 60th Fred Maytag Awards Dinner, Maytag recognised the hard work that went into the past year and outstanding customer performances were acknowledged.