Based in Coventry, Mirius, the renowned manufacturer of cleaning and hygiene products, has won the award for Export Sales at the Coventry Business Excellence Awards 2019. Recognised for their disruptive approach to industry marketing, product development and continued export sales growth, the judges were impressed with Mirius’ corporate strategy and its rebrand from Coventry Chemicals to Mirius – Global Hygiene Solutions.
Chris Richmond, Head of Marketing at Mirius, commented: “Winning at the Coventry Business Excellence Awards is a testament to the team’s continued hard work and dedication. With more than 55 years’ manufacturing experience, we’re hugely proud of our Coventry roots and consider it a real honour to be recognised by our peers.”
Over the past 12 months, Mirius has redesigned much of its product offering, moved into new markets and categories and further expanded its product offerings. Richmond continued: “We believe that industry disruption and continued innovation plays a driving role in our commercial success and this has been born out in our near 20% sales increase in the last year. The momentum of the group's business improvement programme has gathered pace through 2018, exemplified by the rebranding of the group's corporate identity.”
Mirius believes that 2019 is on track to be another highly successful year for the business with further improvements in profitability and sustained growth across its three business divisions – Retail, Professional and Healthcare. This award follows the CSSA Cleaning ‘Products Innovation Award’ and the ‘Best of the Best Award’ at the London Cleaning Show. The business was recently placed 67th in the UK’s fastest growing export businesses by The Sunday Times.