Justmop.com, the Dubaibased digital home cleaning app, announced on Monday that it has expanded into Saudi Arabia. Starting its operations in Jeddah before expanding to Riyadh later this month, the start-up said it is leveraging the tremendous success it has experienced in its existing markets.
Having already established a presence in the UAE, Bahrain and Kuwait since its inception in 2015, this latest expansion comes at the back of raising its new round with participation from Istanbul-based Collective Spark and Kuwait-based Faith Capital Holding along with all existing investors.
“With the part-time home cleaning sector estimated at a sizable $1.2 billion, Saudi Arabia was always a target market for us from the offset. Our objective in the kingdom is to disrupt the home cleaning sector, by digitising the industry completely in order to provide a more liquid and transparent end to end customer experience” said Ali Cagatay Ozcan, CEO and co-founder of Justmop.
Prior to launching in Saudi Arabia, Justmop said it conducted thorough market research over six months to fully understand the dynamics between the customers and the cleaning companies. Before its official launch and following a pilot in Jeddah, it is already Justmop’s second biggest city after Dubai and accounting for 15 percent of all orders Kerem Kuyucu, cofounder of Justmop said:
“We are very thankful to have found incredibly supportive investors along our journey, who have shown confidence in our concept from the start... Their trust and support have enabled us to accelerate the growth of Justmop and transition very quickly from an online marketplace to a regional super app for all things cleaning related.” To support expansion, the Justmop team has launched a training centre led by a five-star hospitality expert, where all cleaners undertake a stringent training program for a full week to ensure that the Justmop standards are met every time.